”Get them before they get all trendy and lame”

I was just on www.pitchforkmedia.com to check out what new records were out, something i do every morning. Enough about that what i wanted to write about is not my morning routine but a commercial I saw on pitchfork. The commercial was for shoes and said ”Get them before they get all trendy and lame”. It struck me as kind of od but then when I thought about it this is exactly what fashion is about these days. It's fashionable to be out of fashion and it's trendy to not be trendy. This strikes me at first as something very postmodern just as kitch becomes chick as popular culture becomes high culture, the social status of being uncool becomes cool. I took a look on wikipedia to see if maybe it's not at all a postmodern thing. It's seems that fashion for the upper classes of the oxident in history has been something very important to be up to date with. It seems as well as the uppe class vas very aware that they dressed in the same way and took some pride in this. In the begining of the 1800 the upper class at least thought that they dressed the same way all over the oxident. Something that can be seen as something similar to the trend of being un trendy is that the lower class tried there best to immitate the upper class fashion, this irritated the upper class wich led to fast changes in fashion so the lower class could not keep up. Today when class is not as big of a seperation of young people (i am very aware of there still being class differences) instead you cultureral capital is gained from being first with a fadd when people immitate what a cooler group has already done they do what the lower class did to the upper class during the 1700s and 1800s. If you want to dig deeper in cultural capital and subcultural capital with young kids i deeply recomend the book Club Cultures by Sarah Thornton. The book is about the rave culture in England during the 90's.

Well thats all i had to say im working on some tracks but I have problem finishing tracks instead I just start new projects but hopefully I'll finish something soon.

/Jonas